You’ve heard the rumors by now, all over the web, that the banner ad is dead. But there’s a funny thing about the dead things of our time: they keep on living. Just think of television. Print books. Blockbuster films. They persist, resist, morph, or transform – but they still keep making money. Banners are no different.

The banner ads here, which I’ve either written or creative directed, share two things in common. First, they integrate strong Direct Marketing tactics with brand image. Second, they work. In terms of response, they more than did their job.