Unlike beauty, “spam” is not in the eye of the beholder. If an email comes from someone your prospects trust (or at least recognize), and the offer or message is something that intrigues them (and avoids the words that set off the spam blockers), your effort simply won’t be perceived as mere spam.

Skeptical? Consider the fact that a recent industry census revealed that companies now estimate, on average, that 23% of their total sales are due to email marketing.*

The emails below, which I’ve creative directed or written myself, performed admirably in generating sales or leads. And of course, avoiding the dreaded label of spam.

*https://econsultancy.com/blog/64614-email-remains-the-best-digital-channel-for-roi/