Once people called Direct Mail “Junk Mail” because they were annoyed at how cluttered their mail boxes would get. I can’t imagine that’s still the case. That’s why there’s more of an opportunity than ever for effective use of this medium.

As a results addict, I love it. I’ve seen efforts like those below increase response by between 25% and 45%. And these sorts of numbers don’t require “dirty tricks.” In fact, often the highest response is the result of a deep integration of brand and Direct Marketing tactics. The language of your message can echo the language of the brand – and it can use the same/tone graphics to talk about a great offer and urge quick action. Why, it’s enough to turn a person into a real Direct Mail junkie.