When I first took part in the Direct Marketing of apps, the word out there was that they work better when they’re free. But what doesn’t? The argument in this case was that because so many apps were already free, hoping that they could deliver direct sales was a pipe dream (from a pretty loaded pipe). Or worse than that, it was “old school.”

Apparently nobody told that to the apps marketed below (the ads for which I helped brainstorm, wrote copy for, or creative directed). People either purchased the app itself – or used it to buy things directly. In each case, these Direct Marketing creatives integrated their offers with their brands – thus adding credibility to the content they promised.